Recently, I was having lunch with a mentor and we began to talk about her brand. Her unique area of expertise has allowed her to participate in some amazing projects such as penning several books and participating in many conferences. When I think of the perspective that she offers in her industry, I immediately think about how incredible it would be to strategically build her brand with online tools such as a website and social media. Nonetheless, she is not interested in having a digital presence. Despite the digital takeover that we are experiencing right now, where people live and breathe every moment online, one must realize that everyone is not comfortable leaving digital footprints around the web.
During our conversation, she posed this question to me, “Is it possible to build your brand without using social media?” This is definitely a tough question. For those of us who are open to using social media, it can be an awesome tool to connect with clients and drive buzz around your brand. In this post, I explore her question and consider 3 strategies to build your brand without using digital tools such as social media or a website. No matter what industry you are in, you can leverage the suggestions below to drive word of mouth.
Participate in events:
Find events where you can participate as a thought leader and offer your point of view. Since people won’t be able to visit your website or connect with you later via social media, make sure to announce any critical information after your presentation. Key highlights would be sharing a special email address that you have created for the public, detailing how to purchase any products or services that you offer, and publicizing your next event.
Activate traditional media channels:
Reach out to traditional media outlets and try to book an interview on TV, radio, in a newspaper, and/or in a magazine. You could also pitch a print outlet and ask to write an article or provide an excerpt from a book that you have written. The goal is to align yourself with a media channel that complements who you are and what you offer the world.
Host a monthly meetup in your city or when you travel:
Use a personal invitation system via email, phone, and your personal network of colleagues and friends to coordinate a monthly meetup where you connect with people who share similar interests. The goal is to create a community of likeminded individuals in your industry who are interested in the work that you do, can purchase your products and services, and can recommend you to others. You should also create monthly conversation topics where people can learn and support one another.
While having a presence online is very important, the reality is that everyone will not want to build his/her brand online. Moreover, social media isn’t for everyone. Nonetheless, when someone chooses not to use digital tools, it’s important to note that this doesn’t mean others may not be inspired to post images, video, or chat about you online. The more you have a presence in the public through events, traditional media, and meetups, those who do communicate via social media may still become inspired to speak about their experience with your brand.
In this blog post, I provided 3 strategies to build your brand without using digital tools such as social media or a website. Although this was a difficult post to write, as I had to resist the urge to recommend digital strategies, it was fun to take a break from the “norm” and consider an alternative and old school approach to building one’s brand. Of course these ideas can be implemented by those who are online or offline.
Wishing you all the best, Business Rock Stars!
Would you add anything to the list? Tweet me at @bestrategicPR.