As an entrepreneur, having a loyal customer base is a wonderful thing. Customers who have made a commitment to your small business through the purchase of your products and/or services should be acknowledged with gratitude. Below are four ways to say thank you to the customers who help keep the lights on.
1) Shine a spotlight on your customers.
Perhaps your customer has a business, nonprofit, or special event they need to promote, why not highlight them via a special “customer corner” in your marketing materials? This could be included in a physical or digital newsletter or a special graphic on social media.
2) Offer VIP days.
A VIP day is a great way to give loyal customers access to your product or service in a unique way. It may be an exclusive discount to them on a select day or you could even have a day where you offer free products. For example, if you are a consultant, you could provide free downloadable tools that are related to your industry.
3) Give a handwritten thank-you note.
Whenever my clients or vendors send me a handwritten note, I always remember this gesture with kindness. A handwritten note adds a personal touch to a message of thanks.
4) Create a rewards program.
I recently earned enough points on my rewards card to receive $10 off my purchase at a local restaurant in Chicago. Although it may seem like a simple idea, some people (such as myself) enjoy the idea of receiving perks for every dollar they spend. Depending on the type of business you have, a rewards program is a way to celebrate the investment customers make with your business.
Demonstrating gratitude to loyal customers allows them, as well as others, to see that you value these people and don’t take their support of your business for granted. Now go tell someone, “Thank You!”
Wishing you all the best, Business Rock Stars!
What other ways do you demonstrate gratitude to your customers? Leave a comment below or tweet them to me @bestrategicPR.