On Sunday, November 6, 2011, Be Strategic PR client, Celebrity Makeup Artist and Beauty Expert Tia Dantzler, launched “The Beauty Elixir Workshop” series at Room 43—located in Chicago’s historic Bronzeville community. Over 100 people were at this event, which included a mini-expo, panel discussion, a special glam squad presentation, and fabulous swag bags for every guest.
This event offered attendees valuable knowledge on how to create a strong foundation for their career, build their brand, navigate the social media landscape, and perform under pressure at a photo shoot.
It was an exciting experience for me, to be a part of this event, because I’ve watched Tia Dantzler’s career grow over the years. Reflecting back on when we first met…I was working for a marketing communications agency and at a magazine photo shoot for my client at the time. The client, a global beauty brand, was executing a special advertorial that involved makeovers for several women and Tia Dantzler was a part of the local glam squad.
After the photo shoot, the entire production team went to lunch. Somewhere between the shoot and the group lunch, Tia Dantzler introduced herself to me and we exchanged cards. Since that photo shoot, she has stayed in touch. Through the years we would connect to discuss marketing, new projects, and would keep each other up to date on our careers.
It is truly awesome to see her now be in a position to share her wisdom and expertise with other beauty professionals who want to take their career to higher heights. All of the advice that Tia Dantzler and her fellow panelists shared was taken directly from their personal journeys to success. Sometimes people want to be successful, but don’t want to invest the time and work. The panelists made it clear that this isn’t an option.
Check out the photo highlights below.
Tia Dantzler opens the event with a message from someone special.
Panel from L to R: Afrobella® – Beauty, Hair, & Culture Blogger; Parrish Lewis – International Photographer; Tasheara Neshell (moderator) – Celebrity Hair Stylist & Speaker; Tia Dantzler – Celebrity Makeup Artist & Beauty Expert; Halleemah Nash – CEO & Chief Consultant of Legacy Venture Consulting, LLC; Rashida B – Celebrated Brow, Lash, & Nail Specialist; RukeyStyles – Celebrity Hair Stylist & Hair Therapist; and Law Roach, Celebrity Fashion Stylist & Vintage Broker.
Tia Dantzler answers questions from the audience during the demonstration, which also featured model Kyana Miles, Parrish Lewis, RukeyStyles, and Law Roach.