Do Small Businesses Really Need A Website?

Do Small Businesses Really Need A Website?

When I planned client promotional events at my previous job, there were countless times that I had to research vendor options in a particular city. Sometimes an online search would lead to a possible option and other times I would learn of vendors through word of mouth, but often times, many vendors had no website. While(…)

Steps to Build Your Brand As A Speaker

Steps to Build Your Brand As A Speaker

This summer I was at a special event for a client where I met another entrepreneur. The gentleman mentioned during our conversation, that during this milestone year for his business, he had picked up a new service–speaking gigs. Excited about this unplanned source of additional financial revenue, he wanted to be more strategic about building(…)

How to Build Your Brand Without Social Media

How to Build Your Brand Without Social Media

Recently, I was having lunch with a mentor and we began to talk about her brand. Her unique area of expertise has allowed her to participate in some amazing projects such as penning several books and participating in many conferences. When I think of the perspective that she offers in her industry, I immediately think about how(…)

When Vendors Disappoint You… 3 Strategies For Success

When Vendors Disappoint You… 3 Strategies For Success

  As small business owners, it’s inevitable that you will have both positive and negative experiences with vendors. Depending on what services and products you offer, you may rely heavily on other companies to fulfill your business’s mission. Amongst the many projects that I coordinate, I often help my small business clients build their brand identity,(…)

3 Entrepreneurship Essentials

3 Entrepreneurship Essentials

As a brand strategist, I get the opportunity to work with entrepreneurs who have built amazing businesses. Nonetheless, many are quick to tell me that it took a lot of sweat, tears, and determination to bring the vision of the business to life. In reflecting on stories that they have shared with me over the(…)

5 Tips for Entrepreneurs to Stay Motivated

5 Tips for Entrepreneurs to Stay Motivated

As we embrace 2015 with open arms and begin to work toward all of the awesome ideas we have, it’s important that we keep that excitement going throughout the year. As entrepreneurs, the reality is that burnout happens and moments of feeling uninspired can creep up on us like the boogie man (smile). If you(…)

Four Ways to Say Thank You to Your Customers

Four Ways to Say Thank You to Your Customers

As an entrepreneur, having a loyal customer base is a wonderful thing. Customers who have made a commitment to your small business through the purchase of your products and/or services should be acknowledged with gratitude. Below are four ways to say thank you to the customers who help keep the lights on. 1) Shine a(…)

Social Media Manager (freelancer job alert)

Social Media Manager (freelancer job alert)

Our client is currently seeking a social media rock star who is ready to work on an amazing brand that is oozing inspiration and positivity! This social media manager will lead the awesome assignment of managing content across all of our client’s social media platforms. Reporting to the Brand Strategist, the social media manager is(…)